We Are Rosie

Marketing talent placement agency.

Expertise

Fractional CFO

Deliverables

Fractional CFO Financial Modeling Forecasting Cashflow Analysis


Margin & Pricing Analysis Operational Strategy
Employee Incentives

The gig economy has changed everything from car rides to hotel stays for the better, so why haven’t these improvements extended into marketing and creative services? That’s where We Are Rosie has stepped in to redefine what it means to work with top industry freelance talent, on-demand convenience and one-touch simplicity. They’ve cracked the code on matching independent professionals with companies in need of project-based support – all while delivering experiences that both sides of the puzzle love being a part of. 
Our Role

Wheelhouse was engaged by We Are Rosie to help organize and lead their finance lane as the company began to experience exponential growth in both market traction and revenue. The team needed help strategizing around this growth in order to put them in the best position and truly capture the most value from their success. Everything from building an initial model, forecasting 2-3 years out, resource allocation to margin, and even pricing analysis was delivered in a way that allowed We Are Rosie’s executive team to fully understand and execute on important day-to-day decisions.

“Their presence in our business has been invaluable through our entire life cycle to date. Wheelhouse helped us settle on which business idea to pursue, how to operationalize our processes for growth, and they have provided financial guidance and governance as we have scaled.”

Stephanie Nadi Olson