Advertising, Copywriting, Web Design
Website, Print Collateral
In the South Florida real estate market there’s luxury, ultra-luxury, mega luxury, luxe… and then there’s AKAI Estates. For the first time ever in North America, one developer had the vision to bring the internationally acclaimed modern architectural brilliance of Vasco Viera to the creation of a signature estate community limited to only 16 homes.
From day one, Wheelhouse knew this client needed to make a statement. Hundreds of luxury tower offerings had flooded the area in the past few years, and AKAI needed to be immediately recognized as different and one of a kind. It started with the brand strategy and naming and then progressed to visual identity, sales materials, print collateral, marketing planning, and web design and development. The story throughout established the rare and special opportunity offered by this quiet oasis of multi-acre, sleek, thoroughly modern home sites. We also oversaw production of all print materials to ensure flawless execution that echoed the exclusive nature of this community.