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AKAI Estates - Naming process of an ultra luxury real estate development in South Florida

AKAI Estates - Naming process of an ultra luxury real estate development in South Florida

Naming process of an ultra luxury real estate development in South Florida

From day one, we knew this client needed to make a statement. Hundreds of luxury tower offerings had flooded the area in the past few years, and AKAI needed to be immediately recognized as different and one of a kind. It started with the brand strategy and naming and then progressed to visual identity, sales materials, print collateral, marketing planning, and web design and development. The story throughout established the rare and special opportunity offered by this quiet oasis of multi-acre, sleek, thoroughly modern home sites. We also oversaw production of all print materials to ensure flawless execution that echoed the exclusive nature of this community.

Privacy. Architectural. Luxury. Unique.

Deep-dive into the target market to understand the features, benefits, and the brand’s key differentiators.

Option 1 - Portfolio Estates

Option 2 - Infinity Estates

Option 3 - Opulencia Estates

Option 4 - Atmos Estates

Option 5 - Park West Estates

Option 6 - The Estates

Option 7 - Akai Estates

Option 8 - The Palisades

The Final

The development team chose to the final name AKAI Estates - A collection by Vasco Viera. Where privacy meets prestige.