Unrivaled Basketball
New league set to redefine the game
Deliverables
Brand Strategy
Brand Identity
Social Campaigns
Merch Design
Links
Brief
For Unrivaled Basketball’s inaugural season, Wheelhouse brought the league’s bold vision to life through a comprehensive design partnership. From crafting distinct home, away, and practice jerseys for each team to creating the identity for the high-stakes 1-on-1 tournament, we helped shape a visual language that matched the league’s fresh energy. Our work extended into the postseason, where we developed the Playoffs and Championship logos and designed a full suite of assets that gave the final stretch of the season a distinct and elevated look.












